Arts and Drafts
Project Objective
To design a scalable and aesthetically compelling subscription box experience that balances cost-effective logistics with a high-impact unboxing journey, aimed at driving brand loyalty and increasing customer lifetime value through curated product storytelling and sustainable packaging solutions.
Design Brief
The objective for Arts and Drafts is to design a cohesive, globally inspired subscription box that facilitates creative collaboration by delivering unfinished artworks between creators and buyers. This design must prominently feature the central “Arts and Drafts” logo and the magnifying glass/brush icon to signify the brand’s mission of discovery and artistic intervention. Utilizing the provided die lines, the packaging will incorporate a soft cream base and a dynamic, multi-sized pink and blue bubble pattern across all exterior and interior surfaces to represent an interconnected community of artists. The final product will serve as a functionality.
Box Dielines and Design
